| Fashion can go
through a couple of stages. The first stage would be the
introduction sage. This is when designers show their designs for the
first preview during fashion week at the major design centers or at local
fashion shows. Fashion leaders may where them and a limited number of
people may accept them. These items are offered at high prices and in low
quantity.
Another stage of Fashion is when
manufacturers copy new designers clothes with apparel that costs less.
These items are accepted by more people because they are affordable. When
things are mass produced the cost is lower and that results in more sales.
When Fashion is at its peak stage,
is when items are most popular and accepted. There may be different
versions and prices may vary on the items. If an item survives a long time
it becomes a classic, for example, the mini skirt. A prolong life of an
item would be once again, the mini skirt. It is prolonged because only a
simple change was made to it, for example, a new detail to it, or
embellishment to it, or color, or texture was different.
A decline stage in Fashion would be
when consumers want something new, and the demand for the item is
decreasing. The market may be flooded with new items that buyers are
interested in. Retailers mark down prices to make room for more and newer
designs.
When people are no longer interested and
want a new look is called the obsolescence stage. Prices are low and
people probably won't buy them. |
